DUOLINGO

THE SPREAD OF KINDNESS

2021 D&AD Brief

THE BRIEF

 Open young adults’ eyes to the world of languages and inspire them to weave language learning into their daily routine.

THE SOLUTION

Create a section in the Duolingo app where people can be kind to others in different languages and see how their kindness spreads throughout the world.

Summer 2021 Center Ring Student Show: Gold

Copywriter: Lanyor Cortez