You don't need a reason to cry.
Just go ahead and let it out. Anytime, anywhere, for any reason at all. Kleenex has to-go packs.
2021 Atlanta Bronze ADDY winner, Integrated consumer campaign
Kleenex to-go pack giveaway at the next big tearjerker.
Since you can cry anywhere, that includes Facebook. Cry-react to a post and watch Kleenex lend a hand.